Wholesale-Readyby Matheus Martins
For small food and drink brands

Be ready when a store asks how to order

When a store wants to carry your product, the buyer looks for case packs, wholesale prices, MSRP and a way to order. I build that for your brand: a price table and an order form on your own site, a line sheet you can email to buyers, and a margin sheet with your numbers. Everything is agreed in writing, no calls needed.

The free mockup shows one of your products on a wholesale page, with placeholder prices. It arrives by email within 1 business day, and you don't have to buy anything.

Example

What it looks like

Every image below uses a fictional brand and made-up numbers, so you can see the format before you share anything.

Example · fictional brand Example free mockup for Fernhollow Kitchen, a fictional brand: the top of a wholesale page with a product photo, placeholder prices and a Place a wholesale order button, marked as a draft.
The free mockup. Fernhollow Kitchen is a fictional brand. Yours uses your own public product photo, keeps placeholder prices ($X.XX) until you send yours, and is marked as a draft.
Example · fictional brand Example finished wholesale page for Quillfield Provisions Co., a fictional brand: a price table with case discounts next to an order form.
Finished wholesale page. Price table with case discounts and an order form that emails you each request.
Example · fictional brand Example line sheet for Quillfield Provisions Co., a fictional brand: SKU, size, case pack, wholesale price, MSRP, minimum order and terms.
Finished line sheet. Up to 30 SKUs with your terms, as a PDF to send to buyers plus an editable file.
Example · made-up numbers Example margin sheet with made-up numbers: selling direct to stores, through a distributor, and the store margin at MSRP.
Margin sheet. Your price, what a distributor and a store would make, and which products fall below the margins you set.
What you get

Built for your brand, yours to keep

$450, one-time. No subscription and nothing that depends on me after delivery.

Built for you

Ready within 5 business days after your info is complete, with 2 rounds of revisions.

  1. Wholesale page

    A price table (case pack, wholesale price, MSRP, minimum order), public or behind a password, and an order form. Requests reach your email through a free form service set up in your name, or your site's own form block, so it keeps working without me. You get HTML to paste into Shopify, Squarespace, Wix or WordPress. Your plan needs to allow custom code blocks; I check before you pay.

  2. Line sheet

    Up to 30 SKUs, as a PDF plus an editable file. More than 30? Tell me before you pay and I'll quote it.

  3. Margin sheet

    Filled in with your numbers: your price, the distributor's and the store's.

  4. Listing copy and buyer emails

    Copy for your Faire and RangeMe listings, and 3 email templates for store buyers.

Right away, at checkout

Instant download on Gumroad.

  • Margin calculator (Excel, also opens in Google Sheets)
  • Line sheet template, plus an example PDF
  • Wholesale page template (HTML) with a price table and an order form
  • "Start here" guide, with the short list of info I need from you

You keep the templates, even if you ask for a refund.

Not included

  • No guarantee of retail placements, distributors, orders or sales.
  • No FDA or legal review of your labels, claims or prices.
  • Not for beer, wine or spirits.
  • Not affiliated with Faire, RangeMe, Shopify, Squarespace, Wix or WordPress.
How it works

Four steps, no calls

  1. Free mockup

    Reply "yes" to my email, or write to diretoria@flynpp.com with your brand and website. Within 1 business day you get a mockup of the top of your wholesale page.

  2. Scope in writing

    With the mockup comes a one-page scope: what's included, price, timing and refund. Not sure your site plan allows custom code? Tell me your platform and plan and I'll check.

  3. Payment

    You pay $450 through Gumroad and download the templates. Within 1 business day I send a short form for your SKUs, prices, case packs, minimums, terms, logo and photos.

  4. Delivery

    Your files are ready within 5 business days after your info is complete. Then 2 rounds of revisions and 14 days of email support to set everything up.

Refund: if you don't approve the final version, you get a full refund. Just tell me within 14 days of receiving it.

Who's behind this

A small studio, one person, all in writing

I'm Matheus Martins, a web developer in Olinda, Brazil. Wholesale-Ready is a small service from my studio, Gold M Tec. I work by email, in English, and reply within 1 business day. Brazil is 1 to 2 hours ahead of New York.

I'm not a broker, distributor or sales agent. I build the documents store buyers ask for. Which stores you pitch, and what they order, is up to you and your product.

Mailing address
Rua Quimera, 8 – Caixa Postal 13
Ouro Preto, Olinda – PE, 53370-290
Brazil
Payments
Gumroad, Wholesale-Ready Pack
FAQ

Questions before you buy

What do I need to send you?

For the free mockup, only your brand and website. After you pay, a short form asks for your product names and sizes, SKUs (and UPCs if you have them), wholesale price, MSRP, case pack, minimum order, payment and shipping terms, the email that should receive orders, your logo and product photos (or links to the ones on your site), and which platform your site runs on.

Do you need my website password or admin access?

No. You get the page as HTML with short steps to paste it into a code block on your site. I never ask for your password or admin access. If someone else runs your site, they can paste it for you.

Will it work on my site?

It works on Shopify, Squarespace, Wix and WordPress when your plan allows custom code blocks. Tell me your platform and plan before you pay and I'll check.

Can I keep my wholesale prices private?

Yes. The price table can be public or behind a password, whichever you prefer.

How do orders reach me?

The order form sends each request to your email, through a free form service set up in your name or your site's own form block, so it keeps working without me. The form doesn't take payments: you confirm stock, freight and payment with the store, as you do today.

What happens after delivery?

You get 14 days of email support to help you set up the page and the files. After that everything is yours: no subscription, no monthly fee.

Who is responsible for my labels and product claims?

You are. I use the product information you give me as is, and I don't review labels, claims or prices for FDA or any other rules.

Do you guarantee stores, distributors or orders?

No. You get the documents store buyers commonly ask for. Who buys, and how much, depends on your product, your prices and your outreach.

Do you work with beer, wine or spirits?

No. Alcohol has its own state rules on wholesale pricing, so this is only for food and non-alcoholic drinks.

What if I don't like the result?

You get 2 rounds of revisions. If you still don't approve the final version, tell me within 14 days of receiving it and you get a full refund of the $450.

How do I pay?

Through Gumroad, which handles the checkout and sends your receipt. I never see your card details.

Why did I get an email from you?

I write to small food and drink brands one at a time, at the business email published on their website. If you'd rather not hear from me, reply "unsubscribe" and I won't email you again.

See it with your product first

Ask for the free mockup. If it looks right, the full version is $450, one-time.

Privacy policy

  • This site sets no cookies and uses no analytics or tracking. Fonts load from Google Fonts, so Google receives your IP address when the page opens. The site is hosted on Vercel, which keeps standard server logs.
  • Email. If you write to me, I keep your address and messages to reply and do the work. If I emailed you first, I used the business address published on your website. Reply "unsubscribe" and your address goes on a do-not-contact list, kept only so you're never emailed again.
  • Payments are processed by Gumroad. I receive your name, email and order details from Gumroad, never your card.
  • Your project info (products, prices, photos) is used only to build your files. I don't sell or share your data.
  • To see or delete what I have about you, email diretoria@flynpp.com.

Last updated: September 29, 2026.